Beer52, one of the world’s largest craft beer subscription clubs, has extended its partnership with Europa Warehouse, signing a contract extension, following eight successful years of collaboration.
This comes as the brand launches Coffee52, a new coffee discovery club for curious drinkers and serious coffee lovers alike, and its first foray into this sector.
The renewed agreement with Europa Warehouse reflects the strength of a partnership built on flexibility, scalability and Europa’s understanding of fast-growing direct-to-consumer drinks brands.
Founded in 2013 and headquartered in Edinburgh, Beer52 is a craft beer discovery club with more than 100,000 UK members across all of its clubs. Subscribers receive monthly curated boxes featuring 8–10 different craft beers, artisan snacks and Ferment magazine, helping tell the stories of its independent, artisan suppliers.
James Eccleshall, Head of Supply Chain at Beer52, said that the support of Europa enables the brand to support small craft drinks makers. “We’re proud to be able to champion outstanding small independent drinks makers, introducing our subscribers to rare, small-batch producers and the most exciting hidden gems in the drinks world.”
Europa Warehouse has demonstrated its ability to scale operations rapidly to meet the brand’s fluctuating demands, as well as the scale and depth of its SKUs. Beer52 ships up to 16 different SKUs each month to subscribers, alongside snacks and its magazine, with total volumes capable of increasing significantly during peak and promotional periods. Order volumes can rise by as much as 60 per cent within seven days, particularly during the critical October to December period.
Originally supported at Europa’s Birmingham site, Beer52’s operations expanded and transferred into its state-of-the-art Corby facility as volumes grew. Today, Europa manages fulfilment across Beer52’s expanding portfolio, as well as its successful Wine52, Whisky52 and the new Coffee52 offer, with 1.62M consignments processed at Europa’s Corby facility in 2025.
A key element of the partnership is Beer52’s use of Europa’s bonded warehousing facilities, allowing goods to be stored ahead of seasonal peaks without immediate duty payments. This approach supports improved cash flow and enables Beer52 to plan inventory more effectively during high-demand periods.
Beer52 cites Europa’s collaborative, partnership-led approach as a key factor in the contract renewal, with services and operational processes continually evolving to support the brand’s changing business needs – needs that, as a certified B Corporation, reflect its commitment to social and environmental performance.
James Eccleshall at Beer52 added: “Our successful partnership with Europa has been critical in supporting our growth and managing the extreme peaks that come with a subscription-based model. Their ability to flex quickly, combined with the advantages of bonded warehousing, gives us confidence that our supply chain can continue to scale as our customer base grows.”
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