Geek+, a global AMR leader, announces the successful launch of 100 autonomous mobile robots (AMRs) in the distribution center of Circle K Hong Kong. The deployment represents the commitment of Geek+ and Circle K Hong Kong to build supply chain resilience using technology and support customers with a wide selection of products and excellent services.

Today, the distribution center of 140,000 square feet handles the deliveries of more than 300 Circle K convenience stores in Hong Kong, serving over 600,000 customers daily. With large volumes bound for different destinations and a wide selection of products ranging from small everyday items to food and cold goods, Circle K Hong Kong wanted to automate its warehouse and streamline large-scale logistics processes.

In January 2021, the company decided to transform its operations with 100 Geek+ AMRs, to ensure the effective daily handling of over 1,000,000 products.

Lit Fung, VP, and Managing Director of Geek+ APAC, UK and Americas, says: “We are excited to see our system support Circle K with the accuracy, efficiency, and flexibility needed to serve its wide network of convenience stores. Our AI-driven robotics system enables digitalization for streamlining warehouse operations, which helps our customers improve competitiveness in an ever-changing environment.”

AMRs will automate many time-consuming and strenuous tasks traditionally performed by warehouse employees such as finding and moving goods around the warehouse. In turn, it creates a safer work environment for employees while improving overall employee productivity. Driven by intelligent software and QR-code technology, the network of robots will flexibly move racks of ordered goods from a designated area for inventory to employees positioned at workstations where they will finalize the picking process guided by the user-friendly interface. It improves the overall picking accuracy and efficiency. The flexibility of movable robot-compatible racking, combined with the ability to choose the optimal route and organize inventory densely according to real-time demand, will improve space utilization and bring more flexible supply chain operations. Additionally, AMRs can operate 24/7 to better support periods of high throughput demand.

Bruce Ma, Senior Supply Chain Manager of Circle K Hong Kong, says: “With substantial challenges facing our team, we aim to improve customers’ and employees’ experiences by reinventing our supply chain using automation technologies.”

With ever-changing markets and difficulties predicting future demand, flexibility through digitalization and real-time visibility is key to building an agile supply chain.

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