Briggs Equipment has unveiled a new ‘customer experience’ suite at its head offices in Cannock as part of its strategic growth in providing ‘turnkey’ solutions for the warehouse sector.

Named the ‘Phoenix Suite’, the investment has helped the forklift truck distributor to develop a service that goes far beyond supplying and servicing materials handling equipment alone.

Thanks to its partnership with Yale Europe Materials Handling and new technology, Briggs can assist customers in the planning stages of new facilities from flooring, to racking right through to the handling equipment.

Briggs’ warehouse operations are led by Mark Murfet who explains: “It is more important than ever for companies to get the most out of their assets and storage space; avoiding the risk and additional costs associated with equipment not suited to their unique working environment.

“The Phoenix Suite helps us to advise on the right solutions and at the heart of it is Yale’s 3D simulation chair  and software that develops the most practical and efficient layout for customers’ facilities as well as scenario testing for new-build or redeveloped warehouses.”

The software breaks down complex warehouse operations into the finest level of detail. It takes into account factors such as energy consumption, goods flow and order picking and replenishment regimes.

“By being involved in the warehouse design process, we can help clients to save hundreds of thousands of pounds by helping their operation achieve more with less space and a smaller materials handling fleet,” added Mark.

Richard Close, CEO of Briggs Equipment UK, commented: “The Phoenix Suite takes us another step towards leading the way in warehouse solutions. With advanced Yale warehouse equipment coupled with the world-class levels of service that we deliver, this makes us a unique partner in the industry.”

Briggs Equipment

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