The association was delighted to be involved in IMHX 2010 in such a prominent way, having a dedicated feature zone – the AMHSA pavilion – for the very first time at the exhibition. Originally designed with 11 stands around a central hospitality area, we had to expand the pavilion to accommodate a further 5 stands to meet demand from our members – who would have taken even more stands had the space allocated to the pavilion allowed it. The layout worked well, with members having relatively small stands around a spacious central area that was ideal for coffee and business discussions and could equally be used by AMHSA members with larger stands elsewhere in the show as a quiet refuge to discuss users’ requirements.

AMHSA ran a popular competition at IMHX for the chance to win an Apple iPad, which helped to draw visitors in from the aisles. Although the number of visitors to pavilion was slightly down on the quantity expected, there were genuine enquiries and discussions that showed that the industry is still very interested in automating its manufacturing and distribution processes.

Overall, the atmosphere at the show was upbeat and gave great encouragement to our exhibitors that the demand for automated systems and associated equipment is still high. They reported useful discussions and were generally pleased to have invested in participating in the show.

The AMHSA pavilion provided an excellent platform to promote both automated material handling systems and the association itself.

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