Equipment Tracking, the pallet management specialists will unveil a new look brand image and snappy catch phrase at the IMHX, this November.

Based in North Wales Equipment Tracking provide the live intelligence businesses across the UK, large or small need to completely monitor and manage the movement of pallets more efficiently, and are trusted by leading manufacturing, warehousing and logistics organizations to help save time, money and drive improved supply chain performance with a competitively priced equipment management service that tracks over 15 million pallet movements a year.

Award winning Image consultants Parsons Marketing were recruited to give the ambitious company a new brand identity together with a host of marketing initiatives for a sustained advertising drive in 2011.

Equipment Tracking MD Ewa Groszek takes up the story. “Over the last 5 years our company has evolved into a very successful pool management organization and our national blue clip client base has grown with it. We felt the time was right to invest heavily into the corporate identity of Equipment Tracking. Our brief was very specific we wanted our new look to reflect the inherent benefits of what we do successfully and that’s tracking.

“They came up with the memorable line ‘You stack it – We track it’ which we believe immediately helps position us in the marketplace. Along with that we also have an exciting suite of marketing initiatives to help us achieve our goals of becoming the UK’s perennial pool management suppliers.

Equipment Tracking makes pallet management simple by interfacing within existing enterprise systems that already capture stock movement. The company provides a totally flexible offering to bolster whatever those systems are, be it with a hand-on 24/7 end-to-end personal services or by using one of two dedicated software packages (SEEC & ERICA) that track in real-time across all your networks and management hierarchies.

“SEEC” is for companies running hired pools of equipment. This real-time system delivers facilities to control, monitor, and re-invoice both customers and suppliers who are involved with the management of ‘Chep’ hired, other hired or purchased equipment.

“ERICA” is a software solution providing complete end-to-end control of your own equipment pool, from order fulfillment, re-supply and collection management, through to raising charges for equipment usage. Equipment can be tracked down to the individual item level utilising barcode or RFID technology.

Ewa concluded by say, “If your company delivers product from one location to another, pallets and associated equipment are a fundamental part of your supply chain.  For distribution to run smoothly you need to balance your pallet management, that’s where we can help. You would be joining the likes of H J Heinz UK & Ireland, Nestle Purina, Unilever Ambient and Chilled Foods, United Biscuits, DHL & Wincanton who all put their trust in Equipment Tracking.”

See Equipment Tracking at IMHX Stand number 19H 160 or call 0333 340 2000.


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