Nissan Forklift (GB) has announced a series of company-wide changes aimed at trebling its sales by 2014.

Having recently moved to new premises at Magna Park in Lutterworth, Leicestershire, and with plans to unveil a new reach truck in October, the business has undergone restructuring to allow it to diversify and offer improved services and support further to a £1 million investment into Nissan Forklift’s production line in Spain.

Derek Robson, general manager of Nissan Forklift (GB) said: “We’ve been putting a strategy into place for some months now that would enable us to operate more independently of Nissan Motors, but maintaining the full support and weight of the organisation as a wholly owned subsidiary.

“Our goal is to remain at the forefront of forklift design, with environmental impact, cost, operator safety, comfort and productivity, and engine and electric technology being paramount to improving and increasing our product range.

“We are committed to developing our product and service offering to meet our dealer network’s needs. Our aim over the next three years is to treble our dealer network, increase the support we can offer to our customers, thereby increasing their business productivity and remaining cost effective. With new products in the pipeline, a new production line to improve and increase capacity, new dealers on board and a new UK base, we’re really driving forward with our vision,” he explained.

Already, the business has increased its customer base, with new dealers including Norwich-based Acclaim Handling, award-winning BJB Lift Trucks and Sheffield-based CAM Forklift Trucks Ltd, all of whom believe Nissan Forklift will boost productivity and improve operations.

As part of its new approach, Nissan Forklift has appointed new team members, tasked with helping to move the business forward.

“We have retained our extensive team of technical and support staff, all of whom have an average of 20 years’ experience within the materials handling sector and remain a vital part of Nissan Forklift, and are well equipped to push ahead with an aggressive growth plan,” Derek said.

The business is also adding to its product portfolio, launching the RG series this Autumn. With high quality components combined with industry-leading operator ergonomics and truck performance, full operator safety, all-round visibility and advanced technology, the RG reach truck series is expected to be as successful as Nissan Forklift’s DX ECO range and the electric powered 3 and 4 wheel TX counterbalance series.

Nissan Forklift (GB)

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