Yodel, the leading UK parcel delivery company, has begun the first phase of its new brand rollout programme.

In October 2010 customers and the public began to see the Yodel brand out on the streets. More than 400 new Mercedes Sprinter vans were introduced into the network, driving out of 12 depots in the south of England and Northern Ireland.

Yodel has invested in a number of new Mercedes ECO-Start model vans to support its environmental strategy of reducing overall fuel consumption and improving its carbon footprint. ECO-Start is an innovative technology that stops the engine when stationary for more than two seconds when placed in neutral with the clutch released.

In November, Yodel received its first 100 Cheetah Fastback trailers. These also have the distinctive Yodel livery and are set to create a visual impact on the UK’s roads and motorways.

The trailers are Cartwright’s latest generation Cheetah trailer, the Fastback. The distinctive design is well proven and has been enhanced with updated side skirts and has an aerodynamic rear roof profile.

Jonathan Smith, CEO of Yodel, said: “We are very excited to see the physical manifestation of our new brand now taking shape. The introduction of the new livery marks the start of a phased rollout across our networks with many more to follow next year.

“We are committed to investing in all areas of our business, and investment in the fleet is key to maintaining a successful and reliable operation. It will also become our iconic representation of the brand supporting the ongoing strategy to build brand awareness. The distinctive design reflects our confidence in our business and the new brand to achieve real stand out in the marketplace.”

Delivery giant Yodel provides a wide range of delivery services to businesses and consumers including Next day, 48 and 72 hour services as well as Saturday, Timed, Return and Exchange services.

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