UPN has updated its livery and developed a new brand for the business, following the opening of its new hub at Fradley Park.
The leading pallet network was established in 2001 and its management decided to re-brand the business, following detailed discussions with its UK network. The new UPN brand is being rolled out over the next six months and has been welcomed by its members.
David Brown, UPN Director, explains why the company decided to update its look, “UPN has matured a great deal in the last ten years and it is vital that our brand accurately reflects where we sit in the market. Over recent years, we have become recognised as a technology leader as well as a network with a strong focus on service. Today, we employ the most advanced IT systems and employ the most modern working practices. We spoke to our members and our staff and then developed a new look that took their views into consideration. The new brand is much cleaner and more modern and will help to take us forward for the next decade as our last brand has done successfully for the last decade.”
David continues, “The highest visibility aspect of branding in this sector is the vehicle livery. To support the speedy and consistent take-up of the new livery, we have also announced a new partnership with Stronghold, who is working with our depots to update the vehicles across the network. This approach will ensure consistency in the field and our partnership agreement means that UPN is also contributing financially to the replacement program. We have two new designs, one for the local collection and delivery vehicles and another for the larger trunk vehicles. We are delighted that our members have shown such support for the new brand and want to help support them as much as possible, particularly in the introduction stage.”
As part of the re-brand, the logo has been redesigned and a new tagline was also developed – ‘delivers more’. This replaces the outgoing tagline – ‘the network that delivers more.’
United Pallet Network
Tel: 0844 833 0300
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