ll338.jpgLogistics Showroom, brought to you by the organisers of Logistics Link Live, took place at Solar, Magna Park, (21st-22nd May 2008) and was a resounding success as the show was a unique opportunity for visitors to see live product demonstrations in a real warehouse environment.
Leading logistics suppliers were able to take advantage of the huge space within the Solar warehouse to demonstrate how their products can add value to visitors’ supply chain operations. Exhibitors, which included big names such as Belgravium, Inotec and OBS Logistics, showcased a range of products and services ranging from; barcode/labeling, packaging, software, storage/racking, and warehouse automation. Highlights included Elephante Lifts, who brought their 8m lift and Ro-Dor, with their flagship range of PVCu roller shutter doors, available for visitors to view first hand.

Over half of all visitors were from the local area including representatives from; Argos, British Telecom, Toyota and Wincanton, who all have warehouses located on Magna Park. Exhibitors, 66% of whom have already re-booked their stand for Logistics Showroom 2009, were delighted to have met key decision makers in the supply chain industry.

David Gray, Chief Executive Proteus Software said, “Logistics Showroom proved to be a really great show for Proteus Software. The audience were exactly in our target market and we generated a good number of high quality leads”.

The popular FREE Seminar Programme was held in the main reception area at the show providing visitors with the opportunity to pick up the hints and tips on best industry practice and how to stay ahead of their competitors. Exhibitors including Diamond Phoenix, Momote, Zetes, and industry association Logistics Learning Alliance used case studies to illustrate their key points.

The Live Demo Arena, with leading logistics suppliers providing round the clock demonstrations of their products, created a real buzz around the show floor. Combilift Ltd had their Midland Heat of its 2008 Driver of the Year Competition on the first day of the show, Hako provided live demonstrations of their range of sweeping machines and Translift Bendi brought out their 12m Bendi High Lift, which reached the warehouse ceiling! Psion Teklogix, who held their LIVE Voice Pick Olympics showing the benefits of Voice picking v Paper v Terminal picking, hailed the show a success, as Hannah Jefferys, Marketing Manager, explained;
“The Logistics Showroom worked extremely well for Psion Teklogix. We left the show having taken many very high quality leads that could prove extremely worthwhile indeed.”

Mike Sherrard, Director of B2B Exhibitions, Centaur Exhibitions, described how the innovative decision to hold the event in a real warehouse environment has paid dividends for both visitors and exhibitors alike, “A 20% increase in visitor figures, together with the level of support from existing and potential exhibitors, has demonstrated a live logistics event held in a real warehouse environment is a successful format in this market. This provides our exhibitors with the opportunity to conduct live demonstrations of their products which simply would not be possible in a normal exhibition hall. Preparations are already underway for a bigger and better show in 2009.”

Exhibitors were impressed with the decision to hold Logistics Showroom at Solar, Magna Park. Hannah Jeffreys, described the decision to hold the exhibition in the heart of one of the UK’s most significant distribution centres as an “excellent one” whilst David Gray went even further to say

“The Magna Park Distribution Centre proved to be an apt venue for a show geared to the Logistics industry, and another plus is that it is within easy reach of the motorways. We were very impressed with the organisers. They have pulled out all the stops for this one.”
Gazeley, one of the UK’s largest warehouse property developers, were equally delighted with the success of the show.

Nigel Dolan, the Development Manager for the Solar Building, commented: “We were delighted to sponsor and host this exhibition in our Solar building. Magna Park was an ideal location due to its centrality and it was an innovative idea to hold the event in the very setting where a lot of the products and services will actually be used. Gazeley recognize that property is only one element which comprises the logistics sector and we very much hope that the exhibition provided an appropriate forum for future business and opportunities.”

Tony Kaminski, Exhibition Sales Manager, adds a final note: “We would like to offer our thanks to both our exhibitors, and Gazeley, who have shared our vision for Logistics Showroom. Without them this successful show would not have been possible and we look forward to working together again with all parties for a successful 2009 show!”

Logistics Showroom was the second successful Logistics Link exhibition of 2008 after the storming success of Logistics Link South at Sandown Park in February, and Logistics Link North, 14-15 October 2008, promises to be equally successful.

Logistics Link North will be celebrating its 5th birthday in style by returning to its original home at the £34 million state of the art exhibition hall at Doncaster Racecourse. The venue has 3,400sqm of purpose built exhibition space giving exhibitors the opportunity to have in-depth, one to one conversations with potential customers along with the space to perform live demonstrations of their products and services. Current exhibitors include; Aisle Master, Delta, Easypack, Hako, Narrow Aisle, OBS Logistics and RoDor. For more information on exhibiting at any of the Logistics Link shows, including the fast approaching Logistics Link North, please contact Tony Kaminski on Tel: 020 7970 4321 or email tony.kaminski@centaur.co.uk.

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