In a landscape of increased eco-friendly innovation, ensuring your packaging meets the sustainability expectations of the consumer is essential. And with a growing number of reuse schemes and reusable solutions hitting the market, aligning your packaging with your products has never been more important. From better material choices, tech-first design features and simpler branding options, there are numerous trends set to rise in popularity in 2023. Ensure your business stays in the know with these in-vogue packaging ideas.
Minimalist Designs
The phrase ‘less is more’ has been a well-established design philosophy for many years – and when it comes to packaging, a cleaner, more sleek aesthetic is set to lead the way in 2023.
There are multiple benefits to switching to a minimalist design. Principally, fewer bells and whistles often means a reduction in excess material, reducing waste and cutting packaging costs. Further, a simple design approach aligns with an emphasis on transparency, simplicity and honesty.
A natural matte finish, simple embossing, and the use of card sleeves as alternatives to plastic wraps are all set to rise in popularity across retail packaging next year, so be sure to factor these packaging ideas in mind.
Sustainable Materials
As outlined, sustainability is a key consideration for the modern consumer, and material choices have become increasingly emphasised in recent years. Customers now expect both transparency and simple recycling of their packaging, with 64% of UK consumers more likely to buy from retailers that provide sustainable packaging.
But with brands keen to position themselves as environmentally conscious and active in their approach to sustainability, it’s important to recognise the key markers for greener operating on your packaging.
Refill and Reuse Schemes
With a growing number of major brands and manufacturers pledging to operate with greater transparency and sustainability, more reuse systems are slated to hit the retail landscape in 2023.
Earlier this year, the Coca-Cola Company announced its plan to have 25% of all beverages across its global array of brands be sold in refillable or reusable bottles by 2030, as part of its World Without Waste initiative. The initiative outlines the following core aims:
•All packaging to be 100% recyclable by 2025; use 50% recycled material in bottles and cans by 2030
•Collect and recycle a can or bottle for each one sold by 2030
•Working towards a debris-free global environment
Returnable Packaging
The ongoing popularity of e-commerce shopping has given rise to a growing desire for returnable packaging solutions. By offering packaging that meets this need, businesses can bolster their brand and signal their drive to offer greener alternatives to help cut packaging waste.
Implementing a returnable packaging solution like a resealable, resendable carton also creates a positive refund/returns process for customers, reinforcing your aim to make returns as simple as possible.
Interactive Packaging
As we’ve established, a simple touch can have a big impact when it comes to packaging. But a pared back approach can still include interactive solutions to provide a memorable unboxing experience.
A growing number of retailers are adding printed instructions for users to share their purchases and access new offers, increasing engagement time significantly and strengthening the business-to-customer connection.
Quick wins such as personalised messages and exclusive offers via QR codes and NFC tags help to bolster brand perception for consumers. And in an age of viral unboxing videos, adding a hint of digitalisation to your packaging can make your packaging stand out from the crowd.
From fully recyclable packaging solutions, to bespoke ideas for retail businesses, Allpack can offer the manufacturing, storage and delivery facilities to ensure your packaging needs are met. Email us at sales@allpack.uk.com, visit allpack.uk.com, or phone 01543 396700 today to discover how we can add greener solutions to your business.
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