Getting someone to try a company once is a challenge. Getting them to be a repeat customer is even more difficult. That is the fundamental connection between customer satisfaction and customer retention.

Customer satisfaction is ensuring a customer’s needs are met, their problems are handled, and they are satisfied with their experience with the company and the company’s products or services. Customer retention is getting a customer to return after their first purchase and continue returning on a regular basis. These two activities go hand-in-hand. Ensuring customers are happy and pleased with their experience is the foundation for them coming back, generating more opportunities to provide good customer experiences and build deeper, stronger customer relationships.

BID Group Ltd consists of established product divisions, providing a one stop shop for warehouse facilities managers, enabling them to cut out the lengthy search process when looking for suppliers that provide replacement industrial doors, gates, barriers and loading bay equipment for their premises.

BID Group Ltd recently supplied and installed Klimate High Speed Doors for a client which then led to an order for a new security barrier, boundary gate and they now have a loading bay project in the pipeline.

Service contracts are also available from BID Group Ltd to ensure a regular programme of servicing for all our equipment, to ensure that any potential problems are highlighted at an early stage and prevent breakdowns leading to costly operational downtime.

For over 30 years, BID Group have strived to deliver the same uncompromising quality that has helped build our brand reputation to keep us at the top of our industry and retain a strong portfolio of clients, who return again and again for our products and services.

www.bidgroup.co.uk

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