Industrial racking services specialist Rack Group has launched a newly designed website www.therackgroup.com/ and rebrand as it invests further in growth and improved customer services.
The initiative reflects the company’s move to consolidate all its inspection, installation and training brands into a one-stop-shop covering all its racking services. It also echoes the evolution of the company, which is now part of the IWS Group, aligning its brand identity with the wider group.
The new website is faster, easier-to-use and more efficient for customers, offering an enhanced user experience to access help, advice, and support for all racking enquiries and reinforcing Rack Group’s sector leading position in racking installations, inspections, repairs, and training.
Rack Group is also expanding its product range following its acquisition by IWS Group last year to include Brandsafe impact protection barriers and Beaverswood warehouse visual communications products. Site visitors can access a new virtual warehouse showcasing the IWS Group offering, which includes Brandsafe and Beaverswood products, while a simple distributor portal provides resellers with improved visibility and access to the latest marketing assets to support their own sales and marketing initiatives and campaigns.
There is also information about the online training courses available to help specifiers and end users develop skills and knowledge within the health and safety sector.
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