Southgate recently ran a promotional campaign with its customers providing an alternative ‘rainbow’ packaging tape to their usual tape donating a percentage of each sale to the NHS.
Southgate chose The Queen Elizabeth Hospital in King’s Lynn, being the local NHS Trust, donating £5,000.
The campaign was inspired by a project the company had worked on with a client who replaced their packaging tape with a rainbow tape on gift packages sent to key workers across the UK making the packages feel very personal.
Craig Turner, Managing Director at Southgate said: “The Southgate Rainbow Tape initiative was a great campaign for us, and it allowed all of our team to feel like they had an opportunity to contribute towards a worthy cause. It was refreshing to see how many of our customers brought into the programme and the team at Southgate are have been very cheered by the final contribution from their efforts.”
Darren Smith, Head of Marketing at Southgate added: “For us it was all about raising awareness of the great work that the NHS are doing. We thought as most people would be spending more time at home and ordering more online, it would be a great reminder to help protect the NHS and stay alert.”
Steve Barnett, Chairman at QEH said: “It’s wonderful to receive this donation and particularly at this time of year.” Caroline Shaw, CEO at the Trust echoed Steve’s appreciation adding: “It’s such an honour and we’re incredibly grateful.”
QEH hopes to work closely with Southgate in the coming year as part of their corporate mission to engage and work with local communities to help improve the health and clinical outcomes of their patients.
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