Whitecroft Lighting, a Manchester-based manufacturer of professional lighting fixtures, launched Whitecroft Vitality, their new circular economy platform. Whitecroft Vitality is a new circular approach that gives Whitecroft Lighting the ability to keep products at their highest utility through life and then refurbish, re-purpose, re-distribute, re-sell and, in the end, recover luminaires.
This is the beginning of a new, more sustainable, business model says Matt Paskin, Design Director at Whitecroft Lighting. Matt Paskin continues: “The move towards circular solutions will have a direct impact on how the UK professional lighting industry will develop in the coming years.
“It is important to recognise that this is the next step in a circular journey that began with our first circular retrofit project at the Cheshire Police HQ some years ago.”
The outcome was a circular solution that showed Whitecroft Lighting the opportunity in this area. The project highlighted to Whitecroft Lighting not only the need for circular product design but that, to be truly circular, you need to develop partnerships and services around the product. This supports the products in use and then extends and regenerates their lifecycles again and again.