RUBB Rite

Manufacturer Britishvolt has announced a collaboration with renowned Italian design house Pininfarina, to build the UK’s first large-scale battery gigaplant at the former RAF base of Bro Tathan, Wales.

The Pininfarina legacy spans more than 90 years at the forefront of innovative automotive design, and more recently an expansion into the field of architecture. After decades of working with top brands such as Ferrari, Alfa Romeo and Peugeot – including a renovation of the Eurostar fleet operating between London and Paris – Pininfarina has an unrivalled heritage in the transport and automotive sectors. Its world-famous, revolutionary designs will ensure that Britishvolt’s gigaplant is both fit for purpose, and an elegant representation of the future of the UK’s automotive industry.

As an Italian studio working globally, the firm prides itself on always incorporating local culture and community needs within the creation of its spaces, to ensure the maximum positive impact on mental and physical well-being – with sustainability at the top of the agenda. Pininfarina has always been at the forefront of electric mobility, beginning in 1978 with the Ecos automotive prototype. While creating new paradigms of eco-sustainable, and zero emission mobility, the Turin-based design house is still fully committed to a significant number of electric propulsion solutions in various segments of the mobility ecosystem. The priority for Britishvolt was to partner with a company with expertise in this field, that could design a facility that is both sensitive to its surroundings, as well as open and welcoming to the local residents.

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