Puma, one of the world’s leading sports brands, has commissioned intralogistics specialist TGW with building a highly automated distribution centre, in the Bavarian community of Geiselwind. This spectacular intralogistics system will be completed by spring of 2021, and is one of the largest orders in TGW’s company history. The official goahead for the large-scale project was given at the ground-breaking ceremony on 18 February 2019.

With Puma-CFO Michael Lämmermann in attendance, the project was officially launched with a special ceremony. “Almost the entire TGW portfolio will be featured in this unique project. Puma is now ideally positioned for the future,” emphasises Christoph Wolkerstorfer, CSO of the TGW Logistics Group.

Be it team sports, golf, running, or fitness – the shoes, apparel and accessories with the striking logo are worn by hobby and professional athletes all over the world. Puma is also a supplier to prominent soccer teams and a partner to many worldclass athletes. The exchange-listed company was founded in 1948. With a turnover of 4.65 billion euros (2018) and 14,700 employees, Puma blends tradition with the latest lifestyle trends.

The FlashPick®-system, which is TGW’s smart one-stop solution for automated single-piece picking is the core of the system, customdesigned by TGW for Puma. The flexible system guarantees high performance and short processing times for B2C as well as B2B. The 24- aisle shuttle warehouse offers an impressive 730,000 storage slots. 500 Stingray shuttles will handle storage and retrieval.

When an order is placed, the cartons are retrieved fully automatically and then picked or packed according to customer requirements. The individual functional areas are interconnected by more than 21 kilometers of energy-efficient KingDrive®- conveyor technology.

A 10-year service contract Puma will continue to rely on the competence and experience of TGW long after the go-live. As part of a 10-year Lifetime Services contract, more than 30 local specialists will continue to ensure that the system runs smoothly, 24/7. “The TGW package not only includes the initial investment but also long-term servicing and maintenance,” explains Christoph Wolkerstorfer. “Together with plant operator BLG, we will ensure maximum plant uptime and top performance.”

TGW Logistics Group is a worldwide leading provider of intralogistics solutions. For 50 years this Austrian specialist has been providing automated systems for international customers from A as in Adidas to Z as in Zalando. As a systems integrator, TGW provides planning, production, and implementation of complex logistics centers – from mechatronics to robotics and from control systems to software solutions.