According to the Office of National Statistics, 78% of UK adults bought goods or services online last year – that’s a lot of people and a lot of goods being shipped.
Not only do people love to shop online, they also love sharing their stories on social media, including showing off their purchases and posting online reviews We all know how powerful ‘word-of-mouth’ is when it comes to brand building, so good reviews, shares and ‘likes’ are great for increasing online sales.
However, the down side of social media is that all of that good feedback can quickly be undone by a single bad review or image, which in turn can spark a chain of other negative comments. Brands then need to react swiftly to manage or put out the fire, all of which is open to public scrutiny. What’s more, bad reviews will stay online so the best way to avoid bad reviews is to not create the cause in the first place.
Pointing the finger at packaging
One of the most common issues that gets people fired up is packaging; too much, too little, too messy and of course, how environmentally friendly or recyclable the packaging is. Even if the goods themselves are of good quality, poorly packed goods will overshadow the overall purchase experience.
Complaints about packaging may seem trivial but bad reviews are costly. The simple solution is to ensure your packers receive the best training to guarantee every package is perfect. Packing training will protect your goods and your reputation Packing boxes may sound simple but it requires a degree of skill to ensure that goods are packed securely, whilst using the optimum amount of packaging.
No single packing technique will protect all types of goods. Items vary in shape, weight, size, quantities and so on. If not packed well, heavier goods are more likely to move around inside a box, whereas fragile goods will need to survive the inevitable bumps and scrapes of transportation. A packing training course will not only educate your packers about the impacts throughout the journey of goods, it will give them the tools to help them select the right packaging medium and know how to use the least amount of packaging whilst offering total in-the-box protection. This is particularly beneficial for on demand packing, where lines move quickly so good packing techniques are vital.
Remembering customer perception
Teaching packers about the importance of customer experience is as important as showing them how to pack goods well. Ordering goods online is ‘experiential’ – people look forward to their goods arriving and want to see that they have been protected and packed with care. If your packaging is environmentally friendly perhaps include a message inside the box. If it’s your policy to send goods using the least amount of packaging, and that it can be recycled, explain that too.
The way that a product is packed can impact the customer value perception by up to 45%, so if the experience is good, you’re more likely to see more orders in the future, along with some good reviews online Don’t let the quality of your goods be let down by poor packing. Training is simple, educational, and will save your business time and money. More importantly, your reputation will stay as intact as your goods.
Pregis work with a wide range of businesses, educating them about the most efficient and effective methods of packing. Packing staff are given a certificate at the end of their training which gives them confidence and a range of new packing skills.
PREGIS
Tel: 01438 740649
Email: info@pregiseu.com
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