Industrial and domestic door manufacturer Hörmann (UK) Ltd. has rewarded its top performing dealers with an unforgettable driving experience at Silverstone.
The Leicestershire based firm revealed the exciting sales initiative at its Gala Dinner earlier this year, announcing that it would be looking for an increase in sales from its dealers between the first and second quarters.
The reward strategy was introduced as a way to promote new business as well as encourage stronger working relations between area sales managers and the dealer network.
Hörmann announced its front-runners last month and invited them to the world-renowned racing track for an action packed day at the Porsche Driving Experience Centre. The day consisted of a variety of exciting activities, with the lucky winners even getting behind the wheel and receiving one-to-one tuition from specialist Porsche driving consultants.
Participants experienced the likes of the 911 Carrera – one of the most highly praised sports cars in the world, the powerful Boxster and Cayman, the Panamera, and Macan. They also enjoyed an off-road demonstration of the beautifully versatile Cayenne.
The experience culminated with a tour of the Porsche Human Performance facilities. This specialist sports science laboratory, equipped with state-of-the-art technology, offers a variety of tests to provide a greater understanding of driving-specific health and fitness levels.
David Newcombe, managing director of Hörmann commented: “We wanted to give something back to our fantastic dealer network as a way of thanks for their continued support of the Hörmann brand. The Porsche experience day seemed a fitting way to do this and we’ve had great feedback from all who took part.
“Not only did the initiative help increase sales, but also, and perhaps more importantly, improved engagement and communication between our area sales managers and dealers. This is something we’ve been keen to build and improve on this year, so it’s great to see this kind of success.”
For more information on Hörmann’s product range and service packages, or to find your local dealer, call 01530 513000, or visit www.hormann.co.uk.
About Hörmann
The Hörmann Group is a leading door manufacturer based in Germany with its UK headquarters in Leicestershire, which supplies to a multitude of private and commercial properties across Europe, Asia and North America.
The family-run company employs more than 6,000 staff and is renowned for its quality and innovation for up-and-over, roller, sectional and side sliding garage doors and operators, as well as entrance and internal doors for the home.
All Hörmann doors are produced adhering to multiple environmentally friendly procedures, from the colour coatings and foam infills used in its products, to the company’s regenerative exhaust filter systems that are in operation in its factories.
Available from hundreds of UK locations, visit www.hormann.co.uk for more information, or call 01530 516 888 to find details on your local distributor.
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