Mapping out the membership
Industry sector: Dairy
A leading UK milk cooperative entirely owned by British dairy farmers collects milks from farms of different types, and uses MapMechanics’ OptiSite running inside GeoXploit to match the production of the farmers in its membership to the demand for milk and dairy products from the co-operative’s customers around the country.
GeoXploit offers the mapping, postcode and boundary data in a cost-effective bundle, and OptiSite adds more sophisticated territory optimisation functionality as an extra menu within the product.
A crucial part of the co-operative’s operations, its procedure for defining the milk field boundary involves using applications from MapMechanics to map out farm locations and link them geographically to make the most efficient collection and distribution operation.
Milk co-operatives process their members’ farm assured milk at facilities around Britain into a comprehensive range of dairy products, supplying major food retailers, food processors and food service organisations. They also manufacture a wide range of dairy products, ranging from cheese and cream to flavoured milks and milk powders.
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