PALLETFORCE members are continuing to invest in the network’s striking orange livery.

UK Freight Masters Ltd in Kent has taken delivery of 11 rigid trucks in the Palletforce colour while EDS Couriers in Cannock has become the first member to have all their trucks decked out in the livery.

Michael Conroy, Chief Executive of Palletforce, said: “Despite the uncertain economic conditions our shareholder members continue to invest to drive forward the success of the entire network. “With support from our fantastic member the Palletforce brand – like the network – remains strong and continues to grow.”

Family-run firm UK Freight invested £300,000 in upgrading its fleet to hit the 2012 emission standards deadline.

The transport, warehouse and distribution firm became a member of the UK’s leading palletised distribution network six years ago and following this investment now has 16 vehicles dedicated to Palletforce.

“We are located within the Transport for London Emission Zone which means our vehicles have to be up to Euro 4 Emission Standard by January 2012,” said UK Freight Masters Director Dave Bland.

“Because of this, I decided to renew a lot of the fleet, so we’ve replaced seven trucks and added another four.”

At EDS Couriers all 10 of the firm’s Heavy Goods Vehicles have been re-branded after almost half were upgraded to newer trucks.

“I’ve always been a great believer that we are on the same hymn sheet as Palletforce in terms of how we do business, so what better way to show it,” said General Manager Chris Burton.

“Having a HGV fleet uniformly branded in such an instantly identifiable livery will increase our profile and we’re already becoming more recognisable around the area.”

This significant investment comes after the Cannock-based haulier ploughed just under £1million into two new warehouses comprising a total of 25,000 sq ft on a 1.5 acre site in Bridgtown.

“Our new depot gives us much space than our previous premises and allows us room to grow as demand increases,” said Managing Director Andy Evans.

Michael Conroy added: “Our striking orange vehicles are a more and more common sight on our roads and it is a sign of the faith our members have in the strength of the brand and growth of our network.”

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