The inventor of the Grobag, The Gro Company has streamlined order fulfilment with an integrated warehouse management system (WMS) from Balloon One. The wireless real-time system is integrated with the Gro Company’s SAP Business One computer system, which enables orders to be picked, packed and made ready for despatch within seven minutes of receipt.

“The changes we have been able to make have been immense and we are pleased to be able to offer our customers rapid service thanks to this advanced technology. Balloon One’s WMS is well regarded as an excellent fit for SAP Business One ERP (enterprise resource planning) systems. The investment in the system has more than paid for itself as we can respond quickly and accurately,” says James Green, Gro Company ICT Manager.

Managing a diverse range of orders, from single Grobags to 40-ft trailer loads of product, each day requires maximum warehouse and despatch productivity and efficiency.

“The WMS takes order information directly from our SAP ERP and instantly creates a pick list on a wireless hand held device. This guides the picker to the correct stock items without the need of any paper. Picking, packing and despatching actions are confirmed by scanning bar codes – it is very simple and user friendly. The added advantage, of course, is the availability of real-time information direct from the warehouse enabling us to see the status of each and every order,” he says.

The WMS is also used for goods-in. It enables rapid booking-in of new stock, quickly allocates stock locations, and enables easy stock rotations.

“We can quickly see what we have received and where the stock is located; we don’t have blackholes in the warehouse as everything is where it should be! The system allows us to rotate stock and their locations and automatically updates itself as bar codes are scanned. It works very well,” says James Green.

The Gro Company is a leading provider of baby sleep products in the nursery market. The Gro Company is most famous as the manufacturer of the Grobag, the UK’s multi-award winning and mum’s favourite baby sleep bag. The Gro Company also manufactures a range of other baby sleep products including the safety essential Gro-egg, the stylish Grobag nursery range, the brilliant Gro-clock, the popular Gro-swaddle, versatile Gro-anywhere blind and Stay-on bedding for older children. The company has two routes to market: direct sales to consumers from its website, The Gro Store (, and through UK high-street retailers, such as Mothercare, John Lewis, Babies R Us and online with Amazon and Kiddicare.

Balloon One

Chris Barnes

Tel: 020 8819 9071


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