Global leader in material handling equipment presents new products and advanced thinking

Continued growth in online shopping, demands for improved use of space, new environmentally sustainable energy sources, and on-going need for cost reduction. These are industry trends that Toyota Material Handling will be addressing at CeMAT 2011 from 2 to 6 May 2011 in Hannover, Germany. New trucks for order picking and high-density storage applications will be shown to the public for the first time, along with Toyota Material Handling’s automated order picking solution. Within its overall exhibition theme – ‘Responsible Together’ – the Company will also demonstrate its hybrid-powered forklift, as part of a presentation on how the Toyota Group is taking the lead in sustainable technologies. The booth will be located in Hall 26, Stand 02.

The overall focus for the forthcoming CeMAT 2011 is ‘Sustainability in Intralogistics’. Toyota Material Handling will embrace this with dynamic presentations that focus on the key areas of economic and environmental sustainability, as well as social responsibility.

“The challenge facing our industry is to strike the right balance between protecting the environment, supporting economic growth, and maintaining safe and healthy workplaces,” says Andrew Elliot, Executive Vice President Marketing, Toyota Material Handling Europe.
“The theme ‘Responsible Together’ expresses our commitment to working with customers and other stakeholders to deliver sustainable answers to the material handling challenges of today – and tomorrow.”

Three focus zones within the Toyota Material Handling stand will deliver a unique visitor experience while explaining the ‘Responsible Together’ theme.

Industry trends – and Toyota Material Handling’s answers

As the world’s leading fair for intralogistics, CeMAT is the place to experience industry trends – such as automation and the heavy focus on order picking. The dynamic automation area on the Toyota Material Handling stand will include an active presentation of Toyota Material Handling’s automated order picking system, which is demonstrating dramatic improvements in productivity and efficiency and delivering major cost savings. The future of automation in warehousing operations will also be a presentation topic.

The boom in online shopping is driving increased emphasis on order picking. Here Toyota Material Handling also has fresh answers with its new BT Optio family of high-level and low-level order pickers. The latest products for high-density storage will also be shown, including the new generation BT Radioshuttle – the aisle-free storage system – as well as new BT Vector very narrow aisle (VNA) models. A wide range of other Toyota counterbalanced forklifts and towing tractors and BT warehouse equipment will also be on display.

Focus zone 1: Empowering your Business

Different aspects of economic sustainability are presented in the area dedicated to ‘Empowering your Business’ – one of the three focus zones. A key element here is Toyota I_Site. An interactive demonstration will show how customers are working with Toyota to analyse their operations and make measureable improvements in the areas of productivity, fleet utilisation and cost reduction.

The Empowering your Business zone will also demonstrate the economic benefits of Toyota Material Handling’s service, used truck and rental operations. The Toyota Production System (TPS) will also be explained, along with its business benefits.

Focus zone 2: Safety Dojo

Safety is another key pillar of Toyota’s ‘Responsible Together’ thinking. At CeMAT an interactive ‘safety dojo’ – inspired by the dedicated safety training areas at Toyota factories – will demonstrate the Company’s safety and ergonomic innovations and socially responsible thinking. A forklift truck simulator will demonstrate safe forklift operation, and new apps will illustrate the benefits of Toyota SAS (System of Active Stability).

The safety dojo will also highlight Toyota Material Handling’s participation in the Safe Maintenance Campaign sponsored by the European Agency for Safety and Health at Work (EU-OSHA), as well as the safety benefits of Toyota I_Site. Interactive displays will demonstrate the Company’s approach to workplace safety internally and with customers and other external parties.

Focus zone 3: Responsible Innovation

The third key area in the Toyota Material Handling exhibit will be the ‘Responsible Innovation’ zone, which will present Toyota’s approach to the world’s evolving energy systems – with a global perspective.

Recognised for its leadership and innovation in new energy technologies, the Toyota Group is taking a ‘portfolio approach’, which means that it can adapt and respond to the different systems that are taking the lead in different global regions. These include lithium ion batteries, hydrogen fuel cells and hybrids as well as further development of existing energy sources. The Responsible Innovation zone will illustrate the benefits and trade-offs between different energy systems.

Hybrid technology is synonymous with Toyota, with more than two million hybrid vehicles sold worldwide. Toyota Material Handling will offer a live demonstration of the Toyota hybrid forklift model which is already being sold commercially in Japan.

“As the leading trade show in our industry, CeMAT is the perfect setting for us to share our vision of today – and tomorrow – with visitors from across Europe and around the world,” says Andrew Elliot. “Visitors to the Toyota Material Handling exhibit will experience our vision for the future of materials handling. They will experience the ways we are working with customers to drive down costs and get the most value from their material handling and logistics operations. We welcome the public to this event and look forward to exploring with them the meaning of ‘Responsible Together.’”

The Toyota Material Handling exhibition booth will be located in Hall 26, Stand 02. Representatives of Toyota Material Handling Europe (TMHE) and Toyota Material Handling Deutschland (TMHDE) will be on hand to welcome visitors from Germany, Europe and around the world.

Toyota Material Handling

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