Global branding for the 21st Century

Narrow Aisle Ltd, the UK-based manufacturer of the Flexi range of articulated forklift trucks, has announced a new brand identity. Henceforth the company will be known as Flexi Narrow Aisle Ltd.

“Thanks to the success of the Flexi articulated forklift truck range across the world, we believe that, for many people, the word ‘Flexi’ has become the generic term for articulated trucks, so we felt that it made a lot of sense to make ‘Flexi’ more prominent in our company name,” explains John Maguire, Flexi Narrow Aisle Ltd’s sales and marketing director.

“In a sense, we are presenting ourselves in a similar way to other leading global brands. For example, to most people, Apple Computer Corporation is known simply as Apple, yet the company’s full name reflects the industry that it excels in. Our company was originally formed to operate in the narrow aisle storage sector and for many years was known as Narrow Aisle Ltd. However, as awareness of the Flexi brand has grown across the world we felt that the time was right to make the change.”