Dickies’ nationwide UK Worker of the Year “good news initiative” has just moved into its next phase, with the official launch of the first of its monthly “People’s Choice” – worker of the month competitions.
Everyone who has been nominated for UK Worker of the Year in the previous month is now eligible for the new “People’s Choice” prize, which will be given to the person who polls the most votes during the following month.
Dickies UK Sales & Marketing Director, Maurice Morton explains, “Basically, it’s a bit of fun that adds an extra dimension to the whole “UK Worker of the Year” concept. Anyone who goes to the website can look through the previous month’s nominees and can vote for whoever they feel is the most worthy. The person with the most votes at the end of the following month will become our People’s Choice worker of the month and will win a whole load of Dickies clothing. In addition, we will feature them in local and relevant trade press material.”
Dickies launched the UK Worker of the Year initiative on April 29th and at the end of the first month are extremely happy with the progress made.
Maurice Morton continues, “Some of those nominated are already putting a huge amount of effort into campaigns to become People’s Choice, using social websites and networking opportunities – so it’s up to everyone nominated to spread the word and get people voting for them!”
Nominations for Dickies UK Worker of the Year are open until 31st August, so the People’s Choice will run during June, July August and September.
The finalists for the main, UK Worker of the Year competition will be chosen by a panel of expert judges after August 31st – with the winners being announced at “The Dickies” gala awards night at Pinewood Studios on October 29th.
To enter, nominate or simply vote for someone, please go to: www.ukworkeroftheyear.com and it’s also possible to join the Dickies UK Worker Of The Year 2010 group on Facebook at: www.facebook.com/ group.php?gid=471870750219