With the spiralling costs of sales and marketing within the storage equipment industry, and the need to work more efficiently with the resources you have, You are likely to need to…
1) Cut down on mileage
2) Cut down on wasted appointments
3) Put your resources to work on more valuable tasks.
www.rackapedia.com are about to solve that problem.
The site has been live now for around 8 weeks and is experiencing increasing traffic day by day to what is fast becoming the first port of call for information on a wide range of topics and issues surrounding the storage equipment industry.
The next phase of its growth sees the addition of its subscription based lead generation service…
The new addition gives the opportunity for an end user to contact them with details of their racking and shelving requirements. rackapedia.com will then post the basic details of the enquiry online and via a subscription service distributors and manufacturers can receive sales leads and can take these leads with a view to quoting the end user for the project. Which will be categorised as to their level of qualification / amount of detail they have.
End users will benefit in a number of ways:-
• No cost whatsoever.
• They will deal with industry professionals who simply want to help establish their requirements and produce a specification for their project. www.rackapedia.com do not sell any shelving or racking systems, so the client can be comforted in the fact that all they are trying to do is find a solution to the storage problem they are facing.
• They can obtain as many quotations as they need to fulfil their tendering process requirements without the need for the time associated with showing 3 or more salesmen around in order to get quotes.
• Reduces the number of wasted appointments through non return of quotation etc. All the companies that send you their quotation want to do business with you.
• It reduces mis-interpretation of the specification of the clients requirements, ensuring like for like quotations are received.
The storage equipment manufacturers and distributors will also benefit:-
• Low cost method of lead generation when compared to existing methods
• Reduces wasted time on calls where many companies are quoting
• Gives many companies the opportunity of quoting for projects that they may not have otherwise quoted.
• Easy to see the return of investment
• Various levels of enquiry:-
o Basic contact information and brief description – Basic Qualification
o Further information and detailed specification, risk disk credit check – Qualified
o Full specification, drawings, programme, financial qualification and credit check – Highest level of enquiry.
• The end result would enable the supplier to produce the level of quotation required for the client, including all back up information and drawing etc.
• Puts all suppliers on a level playing field regarding specification etc.
• The enquiries come to you, rather than you go looking for the enquiries.
• End users will be surveyed to establish why an order was placed with a particular supplier, and why the others did not get it, to enable them to re-train personnel, or re-think their sales approach
• Ongoing support will also be available in industry specific sales training and marketing.
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