What product strategy did Clark reveal at the show?
Clark’s product strategy at the show was to focus on electric. The company displayed only electric trucks, and the booth showcased exclusively lithium battery technology. Clark also introduced a new strategy for warehousing trucks, presenting a completely new warehouse line on its booths that year.
Tell us a bit more about Clark’s motto for that year, The First Name in Forklifts.
Clark followed a global strategy with the motto The First Name in Forklifts. The motto highlighted the company’s history and Eugene Clark’s role as the inventor of the forklift in 1917.
Tell us about the new technology, Clark Fusion.
Clark Fusion addressed the core needs of modern logistics centres: maximum throughput with minimal total cost of ownership. The Fusion battery integrated seamlessly into Clark’s electric forklift models — from compact 48-volt three- and four-wheel electric forklifts (1.6 to 2-ton capacity) to larger 80-volt electric forklifts (2.5 to 5-ton capacity), spanning the GEX series, the S-Series, and the Raider and Renegade crossover series. The Fusion battery provided future-proof technology for electric forklift fleets, and the Universal Clark Fusion Battery offered customers an efficient, highly compatible solution for mixed fleets.
What were the highlights Clark was excited to talk about at the show?
The highlights included Clark’s completely new warehousing truck product lines, developed to follow market trends in Europe and global markets with the company’s new lithium battery technology. Clark showcased its new warehousing trucks first in Europe before rolling them out globally.
Also in attendance at the trade show were members of the U.S. headquarters, employees from the parent company in Korea, and SS Baik, the owner’s son. The younger generation continued to monitor the market trends observed at the event.
Would AI help in making key decisions for Clark in the future?
Clark stated that AI would certainly help in making key decisions in the future — not only for investment planning but also for safety features on forklift trucks. The company had established an AI department in Korea to support the programmes needed going forward.
Jeff Baik, who attended the show, was responsible for the AI systems Clark planned to develop.
In the forklift sector, was Clark confident that the innovations revealed at the show would optimise ergonomics and safety in the workplace?
Yes. The fair demonstrated significant advances in electrification and lithium battery technology, reflecting broader trends in lithium solutions and AGVs. Clark also had numerous projects underway in its American markets. The company planned to follow these trends with additional product launches in the near future. Fleet management remained an important focus, especially for entering new customer segments.
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