JLG Industries, Inc., an Oshkosh Corporation business [NYSE:OSK] and a leading global manufacturer of mobile elevating work platforms (MEWPs) and telehandlers, has announced a new long-term strategic partnership with Access Platform Sales (APS) and its group company Platform Service & Repair (PSR).
Effective from the 1st May, APS has been appointed as a non-exclusive distributor for JLG® and Power Towers equipment across Great Britain. Based in Middleton, Manchester, PSR will assume responsibility for warranty, service, repair and spare parts provision for the JLG, Power Towers and Hinowa product ranges, ensuring nationwide technical coverage and continuity of support.
A Strategic Evolution of JLG’s British Operating Model
This announcement represents a strategic evolution of JLG’s operating model in Great Britain. The partnership is designed to strengthen JLG’s market execution, enhance local responsiveness and create long-term value for customers.
“This partnership with APS reflects our commitment to continuously evolving and reinforcing our business model to better serve our local customers,” says Rogerio Dos Santos, Vice President Europe, JLG. “By combining JLG’s innovation, engineering excellence and strategic customer focus with APS’s operational proximity and service capability, we are building a stronger platform for sustainable growth in this important market.”
Reinforcing commitment to the British market
This strategic partnership with APS builds on a long-standing relationship with JLG, having successfully represented Hinowa (part of JLG since 2023) for 20 years and, since early 2026, as an AUSA distributor (part of JLG since 2024), driving sustained sales growth and strong aftermarket support. The expanded collaboration now includes the broader JLG and Power Tower portfolios.
“APS has demonstrated a deep understanding of the British access market and a strong commitment to customer satisfaction,” Dos Santos adds. “Their proven track record with Hinowa made them a natural strategic partner as we refine our operating approach.”
Customer-centric evolution
Under the model, JLG will continue to focus on product innovation, engineering leadership and strategic customer management. APS will lead sales execution, parts and selected distribution activities, while PSR will manage warranty and service operations nationwide. As part of the arrangement, JLG will continue to sell directly to certain customers in Great Britain.
The partnership is structured to deliver improved responsiveness and local proximity; expanded service coverage and technical capability; enhanced operational agility; and dedicated focus on uptime and life-cycle value.
“This evolution allows each organisation to focus on its core strengths,” says Dos Santos. “For customers, that means stronger support, faster response times and long-term value creation.”
A local-specific solution within a broader strategy
According to Dos Santos, this partnership reflects a tailored solution for the British market, tailored to its structure and strategic alignment. JLG remains committed to maintaining market-appropriate operating models in Great Britain.
“Our strategy is not one-size-fits-all,” Dos Santos concludes. “We evaluate each market individually to ensure the right structure is in place to deliver the highest levels of customer satisfaction and operational excellence. This partnership with APS in Great Britain is a deliberate, market-specific decision, carefully structured to ensure business continuity, protect customer relationships and create long-term opportunities for the teams involved.”
APS Managing Director, Andy Bray, says, “We are delighted to extend our partnership with JLG. APS has enjoyed tremendous success with the Hinowa and AUSA brands, and this new agreement with JLG and Power Towers builds on longstanding collaboration and mutual success. It allows us to provide our customers with an even wider range of access solutions, backed by the trusted support, service, locally based parts stock-holding and proven aftercare that APS is known for.”
Comments are closed.