BITO Storage Systems, the UK subsidiary of BITO-Lagertechnik Bittmann GmbH, is pleased to announce the appointment of Chris Price as Managing Director UK, effective 1 May 2026. He succeeds Edward Hutchison, who retired at the end of February after more than 25 years of outstanding leadership and service to the business.
This appointment marks a confident new chapter for the UK operation, building on the strong foundations established by Edward Hutchison over more than a quarter of a century.
A proven leader in intralogistics and materials handling
Chris Price brings more than two decades of senior leadership experience across the intralogistics, materials handling and automated solutions sectors. Most recently, he served as Managing Director of ek robotics Limited, where he successfully led the transformation of the UK business, delivering sustained revenue growth, improved profitability and significant organisational development.
In this role, he held full P&L responsibility for the UK organisation, alongside additional international leadership responsibilities across sales and business development.
Before joining ek robotics, Chris held senior commercial and leadership roles with globally operating companies, including Jungheinrich and STILL Materials Handling, where he built and developed high-performing sales teams and managed major national and international customer accounts.
He holds a degree in Engineering from the University of Southampton and combines strong technical expertise with a proven commercial and strategic mindset.
“We are delighted to welcome Chris to BITO. He brings a strong track record of leadership, growth and transformation within the intralogistics sector, together with a deep understanding of the UK market. Chris is ideally placed to build on the exceptional foundations laid by Edward Hutchison and to continue the successful development of our UK business in close alignment with the BITO Group.”
Winfried Schmuck, CEO of BITO-Lagertechnik Bittmann GmbH
“I am genuinely excited to be joining BITO at such a pivotal stage in the company’s journey. BITO has an enviable reputation for quality, innovation and true customer partnership – values I have always placed at the heart of my own leadership. I look forward to working closely with the talented UK team and the wider BITO Group to further strengthen our market position and drive sustainable, long-term growth.”
Chris Price, Managing Director UK, BITO Storage Systems
About BITO Storage Systems / BITO Group
BITO Storage Systems is the UK subsidiary of BITO-Lagertechnik Bittmann GmbH, an internationally recognised manufacturer of storage and order-picking systems with more than 70,000 customers worldwide and a leading position in the European market. Headquartered in Meisenheim, Germany, the family-owned BITO Group stands for long-term thinking, engineering quality, responsive service and genuine customer partnership. The UK operation, based at Hemsdale Business Park in Nuneaton, offers a comprehensive portfolio of racking and shelving systems, bins and containers, as well as picking and transportation solutions for customers across a wide range of industries.
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