As the official license holder for Lucas batteries throughout Europe, Ecobat Battery is shining a spotlight on the brand by sponsoring Paul Barker and his Honda CBR1000RR for their combined British Superstock 1000 series campaign, which is a prominent championship that supports the popular British Superbike (BSB) competition.
The championship starts at Oulton Park (4th-6th May) and finishes at Brands Hatch (11th-13th October), and although it is on the calendar alongside all the UK rounds of the BSB, it also has an additional round at Silverstone (3rd & 4th August), on the undercard of the UK round of the MotoGP World Championship!
“Supporting Paul, who is a prodigious talent on a very capable machine, with our proprietary aftermarket brand, ticks many boxes,” explained Ecobat Battery’s Commercial Director, Paul Payne. “The series supports the BSB, one of the UK’s most prominent championships, which has a huge following across the country, attracting between 35-60,000 spectators at the events, with around a million more watching each round on TV. Add the British round of the MotoGP into the mix, and the numbers soar even higher! So, the sight of the Lucas logo on both his leathers and his machine, provides the brand with excellent exposure to a large number of potential customers, over a considerable timespan.
“In addition to the publicity the visibility will give to Lucas, another benefit the sponsorship agreement gives us is the opportunity to support our existing customers with promotions and incentives at venues across the country, many of which are close to our own 13 national distribution hubs.”
Comments are closed.