Yale Lift Truck Technologies has appointed Ron Farr to a new role as Director, Warehouse Sales – EMEA, helping to continue to drive the brand’s focus on the intralogistics industry.
In his role, Ron will support the independent Yale Dealer Partners across the region in providing customers with the right materials handling solutions to meet their operational requirements. The creation of this new position demonstrates the importance Yale places on developing its capabilities and solutions for the fast-evolving warehouse sector.
“I’m excited about this new position because my entire life has been about warehouse trucks, and I see customer engagement with a warehouse machine as slightly different to that of the counterbalance truck,” says. Ron Farr, who has worked for the organisation for almost 25 years.
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