Xeikon has announced the appointment of Jens Henrik Osmundsen as Head of Corrugated Sales for the EMEA region, a new role that has been created to help accelerate the digital transformation of the corrugated sector with Xeikon IDERA. His remit will be to build up and strengthen the go-to-market strategy and to maximise opportunities for customers looking to take advantage of Xeikon’s new single-pass, water-based digital inkjet printing technology.

IDERA has been built by combining Xeikon’s digital transformation expertise with Flint Group’s corrugated know-how to deliver a new post-print inkjet technology that offers all the benefits of digital from faster production times, shorter runs and print-on-demand capabilities to full flexibility in design and meaningful savings in waste. Printing with water-based inks also makes IDERA compatible with the sustainability pledges made by brand owners worldwide.

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