Customer product returns resulting from online purchases are here to stay. Globally, eCommerce returns represent around 20% of all purchases, much higher than returns to stores.
Products that require a certain fit, like apparel and footwear have a higher return rate than a one-size-fits-all product such as a mobile phone. On the plus side, customers are becoming increasingly aware of the environmental implications and are putting pressure on retailers to become more sustainable.
There are three main ways returns impact the environment:
•Carbon emissions from vehicles
•Waste products contribute to landfills
•The use of excess and unsuitable packaging
On the Road
Every returned package leaves a trail of emissions whether carried by road, rail, sea or air. Pollution contributes to a reduction in air quality. Despite the movement towards electric and hybrid trucks, the problem is getting worse due to the growing numbers of returns.
According to Optoro, the returns technology specialist, 15m tons of CO2 are emitted annually during the returns process.
Progress is made by 3PL carriers, couriers and consultants who are providing innovative solutions. Some are aggregating and consolidating returns for the retailer, saving money and saving the planet. Insightful retailers are offering options of greener shipping options that limit the carbon footprint whilst building customer loyalty.
Returns That Can Be Repurposed or Recycled
The decision on whether to repurpose an item comes down to the cost. It can cost up to twice as much to process an online return and prepare it for resale, as selling it the first time. Returns packaged correctly and undamaged on the return journey can often be renovated, repaired, or rebuilt and eventually resold.
Electronics are harder to repair. The best solution is to rebuild or renovate them and sell them at a discount or the secondary market. The other option is to disassemble the products, so that some parts are repurposed and the rest destroyed.
Returns That Go to Landfill
Clothing and household items use a large number of chemicals, water and energy. When disposed of in landfills, both money and resources end up wasted. When textiles decompose, they generate methane gases and leak toxic chemicals and dyes into the groundwater and soil. It can take up to 200 years for some items to decompose in a landfill.
Many big brands are working to reduce textile waste. H&M offers recycling services at more than 4,200 stores to prevent their customer’s unwanted clothing from reaching landfills. Denim clothing, responsible for much of the apparel destined for landfills, can be recycled and turned into insulation for homes or donated to charity.
There are alternative options when repair or refurbishment isn’t possible. Beyond apparel, major companies are turning to online liquidation marketplaces or reverse logistics companies to help them sell returned goods in large quantities.
The benefit is that retailers can recoup as much value as possible from returned products and throw less away into landfills.
Online retailers continue to use standard box sizes to ship all items, filling the free space with packing filler. There are three problems here:
•Additional and unnecessary packaging is included in the box
•The package takes up space in the van
•It costs too much.
A mobile phone doesn’t need to be packed in a box that can hold a laptop. When such an item is returned, the packaging also comes back.
Many retailers stopped using plastic packaging and moved to more sustainable options such as compostable or biodegradable paper and cardboard, even if it can be more than twice as expensive. One sustainable opportunity is to reuse the returned packaging. Ted Baker sends parcels in cardboard boxes where the inner layer can be used again and again. When a customer returns an item in the original packaging, the retailer uses the box for a new order.
How To Reduce Your Environmental Impact
1.Aim to reduce the volume of returns
2.Fix your incomplete or inaccurate product descriptions and add videos of them in use. For apparel, consistent and reliable sizing can avoid needless returns
3.Discourage free returns by offering incentives and communicating how returns harm the environment. It is good business sense
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