Founded in 2008, Zalando SE has become one of Europe’s leading online platform’s for fashion and lifestyle products. Serving over 32 million customers in 17 markets with more than 500,000 products and incorporating over 2,500 of the world’s best known fashion brands.

Creating a positive shopping experience is increasingly important for Zalando, especially in the B2C sector. The Nordic countries are among the company’s fastest growing markets and further expansion in the region, both regarding turnover and active shoppers, is a primary goal. To achieve this, Zalando needs to be closer to its customers, offer faster delivery times and provide a product assortment aligned with local tastes. By setting up a local fulfillment center in Bruna, Sweden the aim was to reduce lead times and improve customer delivery speeds.

To ensure that it could overcome its challenges, Zalando selected Vanderlande’s AIRTRAX Pocket sorter to act as the heart of the new facility. Containing 6,500 pockets. The AIRTRAX Pocket’s compact design takes up an area of only 2,100m², of which about one third is spread across two floors.

Vanderlande had already proven itself to be an efficient and professional partner at Zalando’s Erfurt and Monchengladbach facilities, and the success of the Brunna site further expands the productive partnership between the two organisations. Zalando can store items in a space-saving manner, as well as sort many different items quickly and with the greatest possible accuracy. Due to its scalability, AIRTRAX Pocket is extremely flexible in handling rapidly growing and changing product portfolios.

Carl-Friedrich Director of Logistics Development Zalando SE say “Vanderlande clearly listens to the needs of its customers in respect to how the system will be used, and the ergonomics of the workstations have been well thought through.”

Benefits to Zalando

• Improved productivity.

• Reliable and easy to maintain.

• Enhanced ergonomic conditions.

• Greatest possible accuracy.

• Platform for further regional expansion.

For more information on how Vanderlande’s AIRTRAX solution could help you please contact either or

Vanderlande Moving Your Business Forward


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