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Having begun his commercial vehicle career with telematics specialist Daimler Fleetboard in the Middle East ten years ago, Ross Davies is back on ‘home turf’ and leading Mercedes-Benz Trucks UK’s District Management & Connectivity Sales Teams.

Back to the future: Ross Davies had served Mercedes-Benz truck customers in the Middle East and North Africa for a decade before he accepted an exciting new challenge in the UK.

In his last role, Ross was based at Daimler Truck AG’s regional centre in Dubai. As Head of Sales, Key Accounts and Used Truck for Mercedes-Benz Trucks in the Middle East and North Africa region, he was responsible for steering manufacturer and distributor Sales operations in 19 markets.

Explaining the decision to return with his young family to the country in which he was born and brought up, Ross said: “It was time for my next big challenge. I was attracted by the maturity of the market here in the UK, and by the opportunities that are presenting themselves at the moment under the new leadership of Managing Director Wolfgang Theissen, whose vision is to cement Mercedes-Benz Trucks’ position on the podium.”

He continued: “Obviously, the industry is in a state of flux, not only because of factors like Brexit and the pandemic, and the impact these have had on economic stability as a whole, but also the emergence of new technologies.

“These include benchmark systems such as MirrorCam, the Multimedia Cockpit and Active Brake Assist 5, which are available only to Mercedes-Benz truck customers, as well as the alternative fuels in which we’ve been investing, and which we’ll start to see being rolled out in the very near future.”

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