UK logistics firm Waller Transport Services is launching a new bespoke digital tracking application to streamline the business and improve customer service. The system, ‘Traffic’, combines a straightforward user interface with live GPS tracking and integrated invoicing to simplify every part of the freight forwarding process.

‘Traffic’ digitally tracks each job from start to finish including compiling paperwork, Proof of Delivery (POD) and invoices, and uses a traffic light system that automatically tracks and notifies job statuses. SimpleClick developed the new mobile-friendly system using its bespoke content management system (CMS), Doddle.

‘Traffic’ will allow each leg of a job to be monitored and allows PODs to be collected and sent to clients instantly, via Sign on Glass (recipients signing directly onto a device) or photographic evidence. Once a job is deemed complete, ‘Traffic’ will automatically generate. The system provides GPS monitoring of each leg of a job and enables Waller to see when a job is running late – invaluable for time-critical deliveries. Drivers can log in to ‘Traffic’ to see their job list for the day and ‘punch’ in and out of each stage of their journey, compiling data which is sent straight to Waller.

Andy Boland, Technical Manager at SimpleClick, said: “I knew that Doddle could be used to create the application Waller needed. We undertook a ‘deep dive’ into the existing 15-year-old system, identifying the parts they wanted to keep and any functionality frustrations.

“‘Traffic’ delivers live GPS tracking updates and proactive communication regarding delays and completed deliveries, removing the need to make phone calls. ‘Traffic’ also supports in-application messaging. Doddle is modular and enabled us to build a system that broke separate functions into logical areas, which will help Waller achieve more efficient processes.”

Darryn Flynn, Managing Director of Waller, said: “‘Traffic’ gives up-to-the-minute tracking capabilities, records vital data and allows Waller and our customers to use this information to streamline services. The ‘Sign On Glass’ function potentially cuts out weeks of chasing paperwork, speeds up the invoicing process and reduces overheads.

“‘Traffic’ has proven to be a worthwhile investment that we hope to roll out across our customer base in due course. From day one, SimpleClick understood our requirements. Their expertise in custom-built CMSs means the finished application is exactly what we envisaged at the outset.”

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