Easyfairs, organiser of the UK’s largest event for the whole packaging supply chain Packaging Innovations and Empack, has announced that the event that is due to run on 3 & 4 March 2021 will be postponed to 17 & 18 June 2021. This decision has been made following consultation with the packaging industry and due to the ongoing unforeseeable, unavoidable and unprecedented global scope of the Coronavirus pandemic, which sees the UK Government implementing ongoing measures to maintain social distancing, restricting businesses to trade and reversing its decision to allow live events to run from 1 October, further contributing to the continuing Force Majeure situation.
Easyfairs also confirmed that it would be launching an online industry publication Packaging in Focus, dedicated to a specific vertical sector per issue. It will include in depth features and opinion articles, with its first issue due out in January looking in detail at the food and beverage sector, to ensure the packaging community continues to have a resource to be informed on the most topical and pressing discussions of the moment. This will be complemented by a monthly series of online Discovery Day events, following on from the successful inaugural event in October, which will again focus on a single vertical sector for each event.
Renan Joel, Divisional Director for Easyfairs UK & Global’s packaging events, confirmed that the team has been overwhelmed by the support it has received from the industry as a whole for its event portfolio, developing initiatives and its crucial role in bringing the community together; he stated: “Since the pandemic first hit earlier this year, we have maintained our proximity to our community through regular webinars, which have been vital to keep the industry informed of the latest developments and discuss crucial issues during this time of massive upheaval and change.
“Additionally, we have worked tirelessly as a company to put in place numerous safety measures to ensure we can deliver events to the highest possible standards and have in fact run exhibitions in Germany, the Netherlands and Belgium successfully, all of which have been accredited by the industry standard SGS for adherence to the highest safety standards. However, with the UK Government’s continuing social distancing measures, new lockdown in England and push-back on the go live date for exhibitions, it has become increasingly clear that we will not have the opportunity to organise the Birmingham event with the confidence that we will be able to open the doors at the start of March.
For further information, visit packagingbirmingham.com or email packagingUK@easyfairs.com.
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