Warehouse management system (WMS) innovator SnapFulfil (part of Synergy Logistics) has strengthened its sales team with the appointment of a retail software expert.

Bright Masih (age 47 from Birmingham) joins as Business Development Manager and has 25 years broad and varied experience with brand leaders such as Tesco, Virgin Media, Primark, Halfords, Wolseley, Bravissimo and Fujitsu Services.

He specialises in helping organisations navigate technology changes via detailed sector expertise and rigorous execution.