“Visually powerful, technically dexterous, and future proofed, UPN have developed a website that is clean, modern and different”
UPN have introduced a “cutting edge” new website to promote both its national member network and its range of palletised freight delivery services.
Innovative new website
The innovative new website takes advantage of current technology to provide a web portal that is flexible to the online requirements of laptops, tablets, and phones.
Clean, modern, and different
Visually powerful, technically dexterous, and future proofed, UPN have developed a website that is clean, modern and different.
Impactful visual demonstrations
The new website focuses very strongly on the company’s bespoke sector leading I.T. systems and support. It includes impactful visual demonstrations of key elements of the UPN technology infrastructure including – Track and Trace, Real Time GPS, and SmartPOD live signature capture.
Confident and user focused
“It’s a website that our members will be proud of”, said David Brown – UPN Managing Director, “Our aim has been to develop a cutting edge approach that will present UPN and our membership as a high quality palletised freight distribution network. There is often an overuse of trucking and warehouse imagery in our sector. We have tried to differentiate ourselves with this new site by presenting a more confident and user focused approach”.
A Cohesive Graphic Style
Utilising the now well-established UPN animal imagery as its strong visual theme, a cohesive graphic style has been created to communicate the key elements of the UPN business proposition in a way that is intuitive, appealing, and accessible.
Modern and technologically advanced
The aim has been to highlight UPN as modern and technologically advanced in keeping with its established market sector position as a technology innovator and leader.
The new UPN website has been developed in partnership with Seismik.co.uk, a leading innovator in the field of web design who have also worked with established names such as Sony, C4, and the NHS.
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