During 2015, Midac reached another milestone. Record sales growth for Midac UK and also for Midac Spa – in fact Midac Spa are well established as Europe’s third largest supplier of motive batteries.
Midac UK specialises in total battery solutions for the materials handling market – from battery room design, battery change equipment, ventilation systems, batteries, chargers, watering ancillaries, through to ongoing battery maintenance and service. In fact service has been of increasing importance during 2015 and has proved to be the linchpin of the company’s continued success.
Keeping warehouse fleets on the move is vital for the economy and Midac’s growing service team is helping to do just that, fixing and maintaining all types of batteries and chargers within 24 hours, across the length and breadth of the UK.
Lead acid battery technology is well established in the market and most products are good quality and supplied with a manufacturer’s warranty. Many of the issues reported into Midac are the result of poor maintenance, however no matter what the call out, Midac will have the solution.
Ian Brazier, Managing Director of Midac UK, comments “The key to providing good service is recruiting the right people.
Communication skills are vital. We need to ensure we ask the right questions of customers and engineers on site. This information allows us to assess the issues quickly, deliver a prompt response and get the end user up and running”.
Ian adds “We have structured our business to suit the growing needs of our customers – they all expect a fast, top quality service and rightly so. We keep service at the core of what we do and this helps to generate sales in all aspects of battery solutions”
Looking forward to 2016, Midac has a busy year coming up, with both CEMAT and IMHX exhibitions booked in the diary. They will be exhibiting all elements of their ‘total battery solutions’ package and are sure to be launching a number of exciting new initiatives – watch this space.