At the Clark CeMAT booth in hall 25, the Clark App attracted hundreds of visitors. Now the time has come: From now on, the free download is available in the App store. Anybody interested in Clark will have the opportunity to get lot of information about the company structure, dealers and products. Additionally, an interactive game of skill can be tested.
Benefits and fun in one application
Initially, the Clark App serves as a mobile information platform. Clark company details, history data and the detailed product overview with technical specification sheets can be viewed at any time and any place. Information regarding exchanges with partners, customers or friends can be easily sent electronically. Perfect for an active break: the Clark company video or the motion-sensitive Clark forklift game. In addition, the Clark App shows an interactive world map. Visitors navigate across the map and zoom themselves into the scenery. The world map with GPS function helps users to find their local Clark dealer in a new and exciting way.
The new information and presentation tool for the Clark dealers
“Beneath the high utility and information value for the end users, the Clark App also offers a new and innovative sales and presentation tool for our dealers in Europe, Africa and Middle East”, underlines Katrin Czimczik, Marketing department Clark Europe.
With the new Clark App, the dealers have the possibility to present information in a new and interactive way to their customers.
Furthermore, regular updates guarantee that the data and information is always current. “Long term, we would like to achieve that our dealers use the Clark App when they are talking to customers and introduce the Clark company to them”, states Nils Lieber, product specialist Clark Europe. The campaign has already had a very good start – the first Clark sales teams already work with Iphones and Ipads. In the future, not only the extension of the existing Clark App is planned, but also the adaption to other operating systems.
Clark Europe GmbH