Since 2009, Pirelli has been the official tyre supplier for and sponsor of the sprint racing-based Bute Motorsport GT Cup and also the latest GT Trophy Endurance Series – both of which offer the thrill and adrenaline rush of GT racing for drivers who want competition, a great atmosphere and lots of track time. Following a highly successful 2010 season, Pirelli is sponsoring again for 2011, requiring a reliable logistics partner to deliver tyres to circuits around the UK for testing and racing.

Calling on the expertise and skills of Member Company ATL, Palletline is providing a unique and comprehensive package for Pirelli and Bute Motorsport. Derby-based ATL’s logistics division is managing the distribution of tyres to some of motor racing’s most evocative locations, including Silverstone and Brands Hatch. Alongside the distribution function, ATL subsidiary company Wheeltech is fitting the tyres trackside, providing a total solution.

“Achieving total reliability of supply is particularly critical for time-sensitive motorsport applications, where the thrills and spills can lead to sudden requirements for additional tyres and associated services,” commented Carl Naylor, Motorsport Manager for Pirelli. “We’ve tried a number of different solutions, but this combination is definitely the best, giving us a tyre distribution and fitting service rolled into one, backed up by some of the most sophisticated IT in terms of track and trace capabilities so we always know exactly where things are.”

Palletline’s European service has further expanded the geographical spread of the contract, supplying all tyres to Jerez in Spain for the 2011 season testing as well as covering one of Bute Motorsport’s most prestigious events at Spa Longchamps in Belgium.

Palletline Plc

Tel: 0121 767 6870


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