RUBB

COSY Phone to target vertical business markets and consumer micro-segments.

Sagem Wireless today announced the commercial launch of a new NFC-enabled mobile device. The COSY Phone combines cutting edge NFC (Near Field Communications) technology with an elegant design and easy-to-navigate user interface to create a connected device for markets underserved by traditional mobile phones.

Contactless NFC technology enables users to access features and content without navigating through menus on the handset.
Preconfigured tags allow users to initiate calls or texts, open applications, and received content by simply waving their device over an NFC tag. The tags can be easily customised, meaning that users easily assign the action of a tag. These tags can also be used in commercial applications for access and data capture.

The Cosy Phone design includes ergonomic features that improve comfort and usability. Raised and enlarged keys make typing easy; micro vibration feedback confirms the input of each entry. High contrast legible fonts, a unique menuing system, and innovative recharger cradle ensure that the device is simple and intuitive to use.

Available in both 2G/EDGE and 3G/HSPA but based on a common platform, the COSY Phone provides a immediate opportunity for developers to create new applications that take advantage of cellular and NFC connectivity.

For the growing seniors market, the COSY Phone’s easy-to-navigate user interface, specialised NFC features and ergonomic form factor combine to create a highly accessible device and connection to senior-oriented services. In a work context NFC provides an easy, intuitive and reliable communications channel for time and location reporting, inventory management, and access. The COSY Phone is the only NFC device currently available that is targeted at these markets.

“We approach the design and development process looking at both market needs and a strategy that makes the most of available technologies. NFC is a perfect example of a technology which, when used intelligently and creatively, can deliver real usability benefits that transform the mobile experience,” said Jerome Nadel, EVP Marketing & User Experience, Sagem Wireless. “The COSY Phone leverages the capabilities of NFC to improve usability for personal use while enabling a growing ecosystem of business applications”.

The COSY Phone is available in France through some operators as well as selected mobile phone retailers, and in November in the UK and Ireland pushing ahead its European deployment. The devices will be available SIM-free, or subsidised by local operators as part of a contract bundle.

• Barphone; 95g weight and dimensions of 112 x 49,3 x 12,99mm

• 2.2′ inch screen with 240×320 QVGA resolution

• Connectivity: NFC, GPRS, EDGE, HSDPA, HSUPA, USB 2.0 high speed, Bluetooth 2.1 EDR

• Music:  6 hours and FM radio

• Internet: Browser (Myriad 7.2.7), WAP Push and built-in data modem

• Memory: 128MB internal, Micro SD HC slot

• Messaging: SMS, MMS

• Camera: 1.3 Mpx, 6x numerical zoom

• Video: 3gp, H263, H264, MPEG4 (playback) MP4, H.263,H.264, 3GP, RTP/RTS protocols (video streaming)

• Talk time up to 270min with 10 days stand-by time; music player time 6 hours

• Includes automatic charging cradle, headset and user guide CD-ROM

AxiCom (for Sagem Wireless)

Richard White

Tel: +44 20 8392 4057

Email: sagem@axicom.com

www.sagemwireless.com

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