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Established in 1984 Dart Traction has long established itself as a leading supplier of Traction Batteries and Traction Battery Chargers.

From our central location, with service as the key driving force Dart Traction can supply and maintain any Industrial Battery and Battery Charger System, including Battery Handling Gear.

In addition we also manufacture the ubiquitous ‘Dart’ Range of traction battery chargers suitable for a wide range of applications from Forklifts & Access Platforms (MEWPS), specialist ‘Workshop’ chargers to Mobility Scooters & on board chargers for Electric Road Vehicles. Finally Dart Traction are building an enviable reputation as a ‘Can-Do’ Supplier in the Battery / Charger Rental Market.

What’s the most exciting thing about your job?

The sheer variety of applications that are being offered for solution, as the Japanese saying goes ‘Each is the same, but every day is different!’

Who inspired you most in your career?

David Jones, who was my old MD when I was at P&O Distribution, early on in my career.

If you were an item in a warehouse, what would you be?

A ‘Dart’ Traction Charger, because without efficient Battery charging nothing leaves its location, in the modern warehouse.

What brought you to this industry?

It was an ideal place to combine people, numbers and things that really matter in this world. The Romans invented Logistics and ever since they say that an army marches on its stomach… methinks the same in Civvy Street!

If you had to do it all over again, what would you do different?

Simply nothing! They say that hindsight gives you 20/20 vision, I say that it merely gives you a crick in the neck!

What’s your favourite pastime?

Spending quality time with my long suffering wife on a sun kissed beach somewhere exotic.

What’s the most embarrassing thing that’s ever happened to you?

Alone in a hotel elevator once, standing next to Suzi Quattro, when she turned and asked me ‘Have you been eating Onions?’

Do you have any hidden talents?

I am a qualified glider pilot, but I don’t tell everybody.

Who would be your favourite party guest?

Zig Ziglar, the Business Guru, he could talk the proverbial hind leg, BACK ON a donkey, what an entertainer!

What is the greatest luxury in your life?

Spending the Christmas Break somewhere at the other end of a Long Haul Ticket.

If you won the Lottery, what would you do?

That’s a tough one, you can only eat & drink so much, and after doing the obvious I would probably take the opportunity to ‘Make A Difference’ somehow in society in my adopted Black Country home.

Who or what makes you laugh?

People who take themselves too seriously.

Do you have any secret ambitions?

Yes, as an avid Formula 1 fan ,my ultimate World Cruise ,when I eventually retire, would be to follow the F1 calendar around for the Season, don’t tell the wife though, she can’t stand it!!

What’s your favourite holiday destination?

Margarita Island, in Venezuela.

What’s your favourite music album?

Kaleidoscope, by DJ Tiesto.

What’s your favourite movie?

James Bond, ‘Die Another Day’.

What’s your favourite book?

‘See You At the Top’, by Zig Ziglar

Who or what do you detest the most?

People who turn their lack of planning into your emergency.

What would be your advice to someone thinking about coming into the industry (apart from “don’t do it”)?

Start at the bottom, listen hard & learn, and NEVER ask somebody else to do something that you would not do yourself.

If you would like to take part in this feature call 01923 272960

we have spaces available, to get involved call today!

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