Located in Rugby, the company is responsible for distribution, IT and customer services for both the Penguin UK and Pearson Education brands. In total, the company sends out over 110 million books each year. Some of these are collected by the retailers themselves from the Rugby DC, small volumes are sent out by carrier but the bulk orders are now palletised and distributed by the Widdowson Group.
Karen Taylor, Operations Support Manager for Pearson Shared Services comments, “As we went through the tendering process to find a suitable UK haulier it became clear that the Widdowson Group fulfilled our selection criteria of quality service combined with competitive pricing.
“We were looking for a company which was big enough to ensure they had sufficient capacity for the volumes of our deliveries, but not so big that we would be faceless. Personal service is important and we were impressed that Widdowson put together a dedicated project team for the implementation and cutover.
“For green reasons, we had a preference to use a local company – their fleet wouldn’t need to travel far to collect the books from us. As we are a known consigner site, it was also essential that our chosen haulier could adhere to the same security regulations as we do for our deliveries to air freight shippers.”
The books are distributed to two very different markets: Penguin books to major retailers including Amazon, Waterstones and W H Smith; Pearson Education deliveries, however, are of a more seasonal nature and go to wholesalers, schools and colleges.
At present Widdowson is gearing up for a very busy back to school period. This will begin in August as they deliver all of the Pearson Education books that are needed for the start of the new academic year in September.
Track and trace technology
The Widdowson Group has invested heavily in the latest computerised technology to plan and administrate its modern fleet of more than 150 vehicles. Every lorry is fitted with satellite tracking so that customers can follow the progress of their loads by simply logging on to the internet.
Taylor concludes, “The other major benefit of using Widdowson is their web based routing and tracking systems. This is important because although our customer service staff are located in Harlow, they can access the information directly from the internet. This means they can deal with delivery enquiries by providing real time information at the push of a button.”
A.M. Widdowson & Son
Tel: 0116 232 2666