The award recognises Arco’s commitment to improving and enhancing its website, which now accounts for 22% of all sales transactions. The site has been developed to offer an efficient, easy to use, low cost channel for ordering safety products and equipment. New features and functions such as click and collect and an online bespoke embroidery service have resulted in a user friendly site that has attracted significant new business for Arco from national corporations.
Ian Millar, e-Business Manager at Arco said: “We are delighted that our website has been recognised by ECMOD with this Award. Our first transactional website was launched in October 1999 and formed the foundations of our website today. We have continually developed the site to offer improved functionality and features based on what we know our customers require. It also provides us with a unique tool to attract new customers, as proved by an increase in visitor volumes to the site of 120% on prior year. Our website will continue to develop and evolve and we aim to increase sales through the website to 30% by 2011.”
First launched over 10 years ago, the ECMOD represents the catalogue and mail order industry and has since become a key source of information for both business to business and business to consumer multi-channel retailers.