A strong brand heritage backed by a unique product range will see sales through the CESAB independent dealer network grow significantly across Europe over the next few years.
CESAB Materials Handling Europe says that the new Cesab product range and the demand from customers for local support means that independent dealers around Europe are becoming exclusive representatives of the brand.
According to Angelo Aldé, Director CESAB Material Handling Europe: “The opportunity to offer customers strong local service backed by the new Cesab product range is proving an attractive proposition to independent forklift dealers looking to significantly develop their businesses.
“The attraction of CESAB is that dealers can continue to put customer care first, by offering tailored and flexible solutions to local customers. But at the same time, they can benefit from a full, European-manufactured product range and the 60 plus years expertise and heritage of the CESAB brand.”
CESAB plans to build a strong independent dealer network by working with the highest quality dealers in each country on an exclusive basis. Dealers that enter exclusive agreements with CESAB will receive comprehensive product and marketing support to develop and promote their businesses across their markets.
Individual, tailored service is at the heart of the CESAB proposition, with customers receiving personal, fully committed support to help their materials handling operations become as productive and profitable as possible. Continuous improvement is integral to any CESAB operation, ensuring that customers and dealers alike will continue to improve and build on their operations.
CESAB service technicians are given continuous training to ensure their knowledge of the product range and ability to support customers at all times at the highest level.
The comprehensive CESAB product range includes electric, diesel and gas counterbalanced forklift trucks and a warehouse equipment range.
All products are manufactured in Europe using the most efficient manufacturing system. This not only ensures the highest quality standards but also helps to increase flexibility and reduce delivery lead times.
Angelo Aldé says: “We are confident that working together with an exclusive Cesab network in Europe we can give customers the dual benefits of personal local service and the strengths of a well established, respected European brand.”
Cesab Materials Handling Europe, Miles Griffin Tel: +44 (0) 7718 602612 E: miles.griffin@toyota-industries.eu
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