Woollards Builder Merchants, a family business operating in Suffolk since 1947, made the strategic decision to invest in its warehousing and showroom premises in order to broaden its customer base.
The investments included the purchase of two side loaders and Ian Woollard, a partner in the business, had no hesitation in approaching Linde Material Handling.
“We have had Linde products before and we know that the on-going service is excellent. We have never had a bad engineer. Both personally and professionally, they are top class.”
The budget meant that Woollards were looking for second-hand rather than new equipment, but they did have a specific requirement that meant they could not buy a standard side-loader.
This was not a problem for Linde as they are happy to meet customer-specific requirements even on secondhand vehicles if they are unable to find the exact equipment within its extensive range of used trucks.
Linde sourced the freelift masts Woollards required for their application, fitted them to the side loaders and delivered the equipment to site.
Mr Woollard says: “The two forklifts were delivered in a superb Linde vehicle – it could have been delivering a Rolls-Royce! It is obvious that customers buying used trucks are treated just as well as those buying new products. Dealing with Linde has been an ideal buying experience.”
Linde has been running the Linde ‘Approved’ standard since 2004 to ensure that the high quality which the company is famous for, is just as evident in used as in new products.
Linde Approved offers three classes of refurbishment – 3, 4, and 5 star, and this along with its national used database, ensures that Linde can meet the needs of its customers by selecting the product most suited to their particular needs.
“We believe we offer the most cost-effective solution to customers where a used truck is right for their application and use,” explains Mr Sullivan, head of used trucks and short term rental at Linde. “Our engineers are factory trained and the products have been maintained to the highest standards throughout the term of the lease, so the used trucks are highly reliable.”
Linde engineers also service the used equipment, further helping to keep them reliable and ensuring the highest productivity is maintained for the maximum time.
Mr Sullivan says that although price is obviously an important element in the purchaser’s decision-making process, the on-going service and spare parts provision is equally important.
“In the end, the people and the service are the real differentiators for most customers, as Mr Woollard shows.”
With technologically leading products and a comprehensive range of services, Linde Material Handling is one of the world’s leading manufacturers of fork lift trucks and warehouse equipment. Linde is also one of the most important producers of hydrostatic and electric drives. Linde Material Handling’s head office in the UK is located in Basingstoke. Linde Material Handling is part of the KION Group, which is the European market leader in industrial trucks; in the global market, it holds second place.
Visit Linde online at: www.linde-mh.co.uk