f1carhighres.jpgTOSHIBA TEC in partnership with RFIDEA, the RFID solution specialists for identification and traceability, was recently selected by the organisers of the 2008 BELGIAN F1 GRAND PRIX to implement a global secured access solution for all 300,000 expected visitors. RFIDEA and TOSHIBA TEC had already showcased their RFID-based access control know-how at the 2007 Grand Prix F1’s VIP Stand. Impressed by the solutions high level of quality, security, reliability and ease of use, the Belgian F1 Grand Prix organisation requested expansion, to deliver a total solution for 300,000 tickets and 85 entry points for the 3-day motoring event.

At the race, the TOSHIBA TEC B-SX4 RFID-ready HF barcode printer flawlessly delivered 300,000 RFID-tagged F1 tickets that automatically allowed thousands of fans a fast track entry in a fluid and uninterrupted way to one of the highlights of the motor racing season.

Each ticket had a pre-programmed chip that included unique authorised access information which security officials equipped with PDA’s scanned upon entry. The information was then wirelessly uploaded to a secure network server acting as the event’s real-time management control system.

TOSHIBA TEC hardware and RFIDEA’s know-how delivered a flexible solution that eliminated the challenges of potential fraud, ticket printing errors and crowd control while increasing the security level, according to François Detraux, RFIDEA Project Engineer.

This smart high-tech solution is applicable to other sporting events such as soccer and tennis as well as international cultural events on a worldwide basis.

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.

Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the sixth largest electronics/electrical equipment company and the world’s 72nd largest company in terms of sales. Ranked by Fortune magazine as the 7th Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2005 was approximately $54.5 billion.

Founded in 2003, RFIDEA has focused its activities on 3 key market segments: “Ticketing & Event”, “Logistics & Asset Management” and “Pharmaceutical & Biotechnology”. It quickly became one of the leading European global system integrator in each of these segments with reference customers such as BAXTER, GSK, BNPP, SMART FLOW POOLING and the BELGIAN F1 GRAND PRIX. The company has also strengthened its team, particularly with the appointment of a new R&D Manager who is now conducting all innovation projects. 2009 should see the opening of a branch office in France and Switzerland.

TOSHIBA TEC Europe Retail Information Systems
Becky Viccars
Tel: 0870 890 7200
Email: marketing@toshibatec-eu.co.uk

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