Cygnia Logistics, the Northampton-based third-party logistics business, will be exhibiting at E-Delivery EXPO (March 21-22, Stand D93) for the first time since it rebranded from Dalepak in January 2018.
The company will use the event to showcase its pan-European fulfilment capabilities across the full range of retail channels, providing an extensive range of services from warehousing, distribution, packing and freight-forwarding for a number of blue-chip companies in the automotive, cosmetics, home, gifting and other retail sectors.
CEO, Nick Frogbrook explains: “This will be the first time we have exhibited with our new name and identity and are excited at the opportunity to promote how a smooth-flowing supply chain delivers real value and a competitive edge for our clients.”
Founded more than 25 years ago, the business has now grown to a c.£50 million turnover company employing more than 800 staff during peak times. Clients range from the Ford Motor Company to Molton Brown, Feelunique to Whittard of Chelsea. It has around 550,000 square feet of storage capacity across three locations in the East Midlands, processing more than 4.5 million orders every year.
Nick is clear of the company’s future objectives: “We want to be recognised as the leading mid-market provider of fulfilment and value-added services across the UK and Europe, and believe this new brand and identity reflects that and will help us continue our journey.”
Cygnia Logistics was recently recognised in a new league table that identifies the UK’s top 200 mid-market private companies with the fastest-growing international sales, won the SHD magazine’s Logistics Award for Growth, as well as having recently been listed in the LSE’s 1,000 Companies to Inspire Britain along with other awards from the UK Warehousing Association (UKWA).
Cygnia, the Latin word for ‘Swan’, was chosen for the new brand for a number of reasons: as a sign of change and transformation to reflect the company’s desire to continually evolve; to reflect the constant movement, agility and responsiveness that is key to the business; the ability to travel over water, on land, and in the air; and because swans partner for life, as an aspiration for the company’s employee and client relationships. The company’s head office also happens to be based in the Swan Valley.
The creative idea behind the brand, and the series of flowing waves, reflects the continuous ‘flow’ of customer goods from their point of manufacture to Cygnia, through its warehouses and on to the end consumer. It also reflects the importance of the concept of ‘flow’ both operationally but also with regards data and communications and is inherent in Cygnia’s strapline ‘never standing still’.