Recognising the significance of branding excellence Culina Group has just undergone a massive evolution of the company’s visual brand identity. The evolution across all elements of its business has been undertaken with clear objectives.
Now all Culina Group companies will have a consistent visual look and feel and be clearly a part of the same umbrella organisation.
The individual corporate identities of all Culina Group companies – Ambient logistics market leader – Great Bear Distribution, Chilled logistics specialist – Culina Logistics, Established Contract Packing company – IPS, and Niche logistics specialist – CML, have been refreshed.
There is now a single consistent identity across the Culina Group that projects a clear and uniform brand that appropriately reflects the company’s leading market sector position. The new branding establishes the Culina Group as a modern business at the cutting edge of the supply chain industry. The evolution of the branding is a reflection of the evolution of Culina businesses.
“We want all our businesses to feel like they are part of a group dynamic and not separate entities, Culina’s branding has been traditionally strong and recognisable in the marketplace and we want all our businesses in the group to feel the benefit of this strong branding,” said Culina Group CEO – Thomas Van Mourik.
CULINA GROUP
Comments are closed.